Many who are building websites often think about how they can make their website safe for viewers but also easier to discover through Google. Many web experts have often thought of SSL as the seatbelt for websites. Because of its importance for web security I am going to give you 5 benefits to making sure your website has SSL certifications.
SSL Data Protection
The main function of an SSL certification is to protect server-client communication. When installing SSL, every bit of data is encrypted. In English, the information is locked and can only be unlocked by the intended recipient (browser or server) as no one else can have the key to unlock it. While handling sensitive information such as passwords, IDs, card numbers, etc. SSL supports your ability to shield against the naughty army of hackers and skimmers. As the information is changed into the undecipherable format by SSL, hacker’s abilities prove useless against the thick layers of encryption offered by SSL certifications.
SSL Affirms Your Identity
The second main role an SSL certificate plays is to bring authentication to a website. Identity verification is one of the most critical areas of web security. As many of us as aware, the internet is full of misinformation. For example, In 2009, a guy travelled 400 miles to meet a girl he had met on Facebook, only to find that he is being duped by two guys who supported a rival football club. But not every trick played online is so light-hearted. There have been cases in which people have lost their life savings on fake websites. This is where an SSL certificate can help.
Better Search Engine Rankings
In 2014, Google made changes to its algorithm in order to give the upper hand to HTTPS-enabled websites. This has been evident in various studies undertaken by SEO professionals around the world. One study conducted by Brian Dean, the founder of Backlino.com, shows a powerful correlation between HTTPS and higher search engine rankings. Being high on Google’s search engine results is going to get more users to your website which most people aspire to do with their website.
SSL Helps you with PCI/DSS Requirements
If you accept online payments, you must know a few things about PCI/DSS requirements. To receive online payments, your website must be PCI compliant. There are plenty of other requirements but having an SSL certificate installed is one of those 12 main requirements set by the payment card industry. You may want to check out websites such as TokenEx for how you can install a secure payment gateway for your online payments.
Google Makes SSL Mandatory
To give every user a safer browsing experience, from 2018 onwards, Google has decided to flag the websites which do not have an SSL/TLS certificate installed on their website. If anyone does not comply with this rule, all the popular web browsers used around the world like Firefox & Chrome will punish them by giving them a warning message of ‘Not Secure’ on the URL bar. It could be possible that in the near future websites might even get blocked altogether if they do not comply. Regardless of which website you have, from a shopping port to a personal blog, an SSL is compulsory and by not following with it might cause loss of visitors which is something a website owner would hate to endure.
To conclude, the internet has a variety of threats around every corner so make sure that you are keeping your website and your users safe with technologies like the SSL certificate. Popular search engines believe in this so much that your website will suffer search engine penalties if you fail to comply with this rule. Having the right security set up on your website will inspire visitors to trust your site, regardless of what you are offering.